AEI participants in 2022/2023 received step-by-step coaching on:
Six virtual marketing workshops were facilitated by Newberry College Assistant Professor Paul D. Smith Jr., who specializes in guiding the growth of small and existing businesses.
The inaugural year of the program was a discipline-based approach to topics, but each class was open to artists of all disciplines in a virtual format.
A “how to” workshop for starting/operating a scalable, profitable business.
With a focus on the arts/artists, Better Business for Creatives provides an overview of three critical disciplines necessary for a successful business:
Marketing for creative entrepreneurs will focus on communicating your unique value proposition finding and reaching your audience and measuring the success of your campaigns.
The city of Columbia Office of Business Opportunities will cover the resources it can provide to all business within our community. OBO also has a vast network of community partners with whom businesses can connect with depending on their specific needs.
In conjunction with the City of Columbia Office of Business Opportunities
Being a musician is not just a matter of loving the music; it requires finding ways to create the music that you love while earning money! The modern successful musician has to learn how to capitalize on and exploit as many income streams as possible in order to pursue their passions. This session will cover the basics of how to create income streams as a performing musician.
There are many definitions and applications for public art and art in public places/spaces. Participants will learn about the fundamentals of public art. The session is designed to engage professional artists by sharing information and conducting a hands-on process for applying for and understanding public art opportunities.
This course is designed to cover LLC basics, pricing and how to determine your ideal client. This workshop will cover some of the following topics dealing with multimedia businesses as it relates specifically photography, videography, and creative writing. Other areas of focus include pricing your service, multiple streams of income, identifying customers, Geographic area, attracting and retaining clients.
Visual artist and educator Mary Gilkerson will lead a conversation around the five pillars every artist needs to have in place in order to thrive in the rapidly changing landscape we find ourselves in. Having these pillars in place gives us the flexibility to pivot and respond quickly to the sudden changes we face, as well as giving us increased control over both our careers and our impact on our communities and the world beyond, both online and offline. Participants will leave with a checklist and assessment of their next steps for growing their own thriving practice.
Then, Tiffany Thomas leads a section on social media’s expansion to many different channels over the last several years. In this workshop, you will learn how to leverage its power by utilizing various platforms, without using ads. By cultivating a community of like minded individuals that enjoy your personality and work, you can open the door to wonderful opportunities, regardless of location.
Wideman Davis Dance Co-Directors Tanya Wideman-Davis and Thaddeus Davis will lead a conversation on the Ecosystem of the Dance Industry in a Pandemic World. The dialogue will center on what it means to be dance artists working in the southeast region of the U.S., resources and organizations you should know about, and a discussion on the dynamics between agents, presenters, and artists.
In Part I of this workshop, writer/producer April C. Turner, of Life As Art Productions, will give touring theatre artist entrepreneurs the “Top 7 Things to Know and 7 Things to Do” for a satisfying & balanced career filled with happy & loyal clients. We will also discuss ways today’s touring theatre artist can navigate new performance pathways during pandemic uncertainties in the industry.
In Part II, we hear from Rodney Rogers and Sharon Graci of Pure Theatre. From not-for-profit models to self-producing, creating theatre demands wearing many hats. In any one production, the theatre artist can be performer, producer, and presenter all rolled into one. Not to mention head of marketing! This workshop looks at the process of theatre making from the granular level to the thousand-foot view. How do we do our best work while holding true to the demands of the form and market?
Literary luminaries from across South Carolina share their experiences with the business of authorship, the hustle through which a passion for the craft of writing becomes a livelihood. Join them for a lively discussion on the treasure trove of resources available to South Carolina writers.
If you are seeking more program information, please contact Artist Development Director Tanisha N. Brown (803.734.8043 | firstname.lastname@example.org).