Statewide Arts Conference:
Celebrating Our Past and Connecting Our Future!
Workshop Descriptions
Marketing: Creativity in Motion
Presented by Doreen Sullivan, Post No Bills
During 20 years of promoting the entertainment industry, Sullivan has crafted unique angles to help organizations stand out in a cluttered communications climate. Sullivan will address:
- Branding, promotional marketing, and event marketing
- Inexpensive ways to increase your organization's value and impressions
- Targeted vs. mass marketing
- Co-op marketing and the development of successful partnerships and associations
Arts Funding: Local, Regional and National Sources
Presented by
- Patrice Powell, National Endowment for the Arts
- Gerri Combs, Southern Arts Federation
- Gale Bivines, SC Parks, Recreation and Tourism
Take advantage of this opportunity to tap into additional funding straight from the sources. Topics include NEA’s Challenge America Fast-Track, an initiative that provides small grants to benefit underserved communities for projects in civic design, cultural tourism, and arts programming; SAF’s funding for nonprofit presenting organizations, underserved communities, and other programs for artists; and SC PRT’s Tourism Partnership Fund, designed to assist nonprofit organizations with marketing efforts by branding SC as a preferred travel destination. The dollars are out there if you know where to look – come pick up your road map!
.
Audience Development: Ten Tools of Audience Development
Presented by Keynote Speaker Donna Walker-Kuhne
An effective audience development initiative begins with a vision. What do you need to make it happen? Write it down. Review it. With whom do you share this vision?
The answer to the last question is critical. Successful audience development requires that we talk to our potential audience, hear what they have to say and incorporate their ideas into the work of our institutions. Presenter Donna Walker-Kuhne believes that the art of listening is also extending the utmost respect to everyone you speak to. Walker-Kuhne will share 10 specific tools that enable the process of audience development.
Engaging Your Audience Through Online Technology
Presented by David Dombrosky, and William MacLeod, Southern Arts Federation
With rapidly increasing frequency, arts patrons are using the Internet as a tool to assist them in determining how to spend their leisure time. How are you meeting and engaging new as well as current audiences online? In this session, you’ll learn to use low-cost, online resources such as blogs, podcasts, YouTube, and MySpace to engage and build audiences. You’ll also learn strategies for optimizing the impact of electronic newsletters and mass e-mail communications. And you'll leave with resource lists to help you implement what you've learned.
Arts in the Community: Using Performance and Installation Art
Presented by Leslie Rech, SC State University
How do alternative forms of contemporary art fit into the community? This session will begin a discussion and help community arts groups and artists gain a stronger educational base in order to realize the potential of this less traditional art form.
The session will include:
- A brief history and description of alternative disciplines including images of nationally recognized artists such as Christo, Merle Laderman Ukeles and Krzysztof Wodiczko
- A showcase of S.C. artists working in these disciplines who draw from and impact the community, such as Herb Parker, Candace Ivy and Scotty Peek
- An accessibility success story and its impact on the community
- A discussion on how to educate the community about this type of work
DesignArts: A Catalyst for Creative Community & Economic Development
Presented by Lindsey Moore, Design Arts Partnership
Did you know that the SC Arts Commission is a nationwide leader in design arts initiatives and that those initiatives have been recognized by the American Institute of Architects as outstanding? Did you know that the agency has provided reduced-cost or free preliminary architecture, landscape architecture and planning services to dozens of S.C. communities through our partnership with Clemson University?
Join Lindsey Moore and mayors from the Mayors’ Institute to explore ways that design can be a catalyst for creative problem-solving for your community’s most challenging economic, social, and environmental issues. Learn how other communities are using design for community development and how you can bring this opportunity to your hometown
Capturing the Economic Impact of the Arts: Perspectives from Arts Councils
Presented by
- Andy Witt, Cultural Council of Richland and Lexington Counties
- Randy Cohen, Americans for the Arts
The Cultural Council of Richland and Lexington Counties participated in the most comprehensive economic impact study of the nonprofit arts and culture industry ever conducted in the United States. In May, Americans for the Arts announced the results of Arts & Economic Prosperity III.
The study revealed that the nonprofit arts industry generates $166.2 billion in economic activity every year, resulting in $29.6 billion in federal, state, and local tax revenues. These results reflect a 24 percent increase in economic activity over the past five years, revealing the nonprofit arts industry as a formidable business and economic driver for communities across the country. The study shows that nonprofits in the arts support more jobs than accountants and auditors, public safety officers, and even lawyers, and just slightly fewer than elementary school teachers. Come hear the rest of the story.
Preserving the Public Trust: Guiding Principles and Best Practices for South Carolina Nonprofits
Presented by Mason Hardy, SCANPO
Learn more about the seven guiding principles and 67 best practices designed to help SC nonprofits strengthen their governance and management. You'll have a chance to ask questions and find out about SCANPO's training and support services.
Cultural Tourism: Best Practices in Product Development
Presented by Dr. Rich Harrill, USC
Cultural tourism provides new opportunities for arts organizations to expand your markets, but how do you begin to plan for successful cultural tourism for your organization? This Cultural Tourism workshop provides an overview of tourism as economic development, presents five case studies in cultural tourism product development and offers guidance in developing a hands-on approach to cultural tourism planning for your organization.
Enhancing Cultural Participation: Putting Theory into Practice
Presented by Vicki Vitiello, North Carolina Arts Council
In recent years, the arts world has made tremendous gains in understanding the behaviors, motivations, and perceptions associated with cultural participation. But how do we take all of this new thinking and knowledge and put it to work in our organizations? This session will focus on some key steps we all can take to bring participation theory into our daily practice.
Focused Fundraising: Donor Based and Individual Giving
Presented by Cynthia Moses Nesmith, CFRE
Where do most donated dollars come from in the U.S.? Who should be the top fundraiser in your organization? Who is the chief fundraising officer in your organization? (Hint-these are two different people!) Do you know the millionaire next door to you (and yes EVERY community has millionaires)? Do you want to get off the grant treadmill? Answers to these and other fundraising questions will be covered in this interactive session. Bring your questions, ideas and success stories and failures to share.