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SC Arts Commission Press Releases

Young Adults Invited to Join Columbia’s New Audience Road Show


July 8, 2010

Media Contacts:

Milly Hough
(803) 734-8698


Misty Moore

(803) 734-8620

COLUMBIA, S.C. – Journeying into its fourth year of offering Columbia's young adults a behind-the-scenes look at what is involved in creating and presenting art for the stage, screen and wall,  the S.C. Arts Commission is accepting applications for the 2010-2011 New Audience Road Show. Applications for the program, which is open to Columbia-area residents ages 23-39, are due by Aug. 5.


The South Carolina Philharmonic, Trustus Theatre, Vibrations Dance Company, the Nickelodeon and the Columbia Museum of Art are once again teaming up with the Arts Commission to make this year's program, which runs from September to May, available in Columbia. The success of the Columbia program has spawned a partner program in Charleston. Additionally, the Road Show has been recognized as a national model in building arts participation among young adults.


The Road Show has become a staple of community involvement among young adults in the city. About 60 participants have been involved in the program during its first three years, and more than 100 have applied for the competitive program. In years past, the Road Show has focused on young people who felt they had very little arts experience, and were intimidated by the idea of attending arts events. This year the program will expand its participant range to include those who are versed in the arts, but whom have been hesitant to develop their personal relationships with local arts organizations.


Regarding the change, program director Katie Fox remarked, "The Road Show has truly become a community-based initiative. The Arts Commission has been approached numerous times by folks who want the Road Show experience, and seek the chance to be more involved with their community arts organizations, but who feel ‘they know too much’. We want the city’s arts organizations to benefit from their insight and energy, and are excited to include them in the Road Show experience."


New Audience Road Show members will visit each of the participating arts organizations three times.  During the first two visits, participants will learn about the art form—from the basics of music composition to the mood-altering effects of stage lighting and camera angles. Participants will talk with artists, staff and board members, try their hand at each art form and take backstage tours. The third visit will include a performance or opening, and each “roadie” will be encouraged to invite friends and share what they have learned.


Says roadie alum Bruce Lawrence, Jr., "The Road Show opened my eyes to an incredible arts community in Columbia that I never knew existed. It made me step out of my box and realize how much more there was to see and do in this city. There are so many cool venues, shows, groups and artists that I would have never experienced or understood without my experience as a roadie."


For more information, visit ColumbiaRoadShow.com, search "Columbia's New Audience Road Show" on Facebook.com, or contact Katie Fox at (803) 734-8696.


About S.C. Arts Commission:
The South Carolina Arts Commission is the state agency charged with creating a thriving arts environment that benefits all South Carolinians, regardless of their location or circumstances. Created by the South Carolina General Assembly in 1967, the Arts Commission is celebrating 40 years of increasing public participation in the arts by providing services, grants and leadership initiatives in three areas: arts education, community arts development and artist development. Headquartered in Columbia, S.C., the Arts Commission is funded by the state of South Carolina and by the federal government through the National Endowment for the Arts. For more information, visit www.SouthCarolinaArts.com or call (803) 734-8696.